BUSINESS ETIQUETTE
Business Etiquette
Coaching
Understanding Japanese business culture is the first step toward lasting success
Master Japanese
Business Protocol En Route
Japanese business culture operates according to its own distinct rituals and customs. Understanding and practising these conventions contributes enormously to building trust with Japanese business partners. Your Sakura Limousine driver will guide you through them with clarity and precision on the way to your meeting.
Key Etiquette Topics
Meishi Exchange
Present and receive business cards with both hands, study the card with visible care. Lay cards on the table in order of seniority and leave them there until the meeting concludes. Never write on a card.
The Art of the Bow
A 15-degree incline for greetings, 30 degrees to express gratitude, 45 degrees for deep respect. Keep your gaze lower than your counterpart's. Avoid attempting a handshake and bow simultaneously.
Seating Hierarchy
The kamiza — the seat of honour — is farthest from the entrance and reserved for the most senior person present. The same principle applies inside the vehicle: the rear-right seat is the position of highest honour. Understanding group seniority is essential.
Presenting Gifts
Always present and receive gifts with both hands. Gifts are typically not opened in front of the giver. Quality of wrapping matters. Avoid branded corporate items. The culture values sincere sentiment over monetary worth.
Silence & Communication
Silence indicates deliberation, not disagreement. Arguments are made logically; direct refusals are rare — "that would be difficult" often means no. Emotional confrontation should always be avoided.
Dining Protocol
Never raise your glass for a toast before everyone is served. Observe chopstick etiquette — do not spear food or pass it chopstick-to-chopstick. Wait for the most senior person to begin eating. Leaving food is considered impolite.
Why Business Etiquette
Is the Key to Success
In Japanese business culture, trust is built not only through competence and compelling proposals, but through the respect demonstrated in how one conducts oneself. Small gestures — handling a business card with care, bowing at the right moment — leave a profound impression on Japanese partners.
Our drivers bring more than twenty years of accumulated experience to each coaching session, delivering practical, immediately applicable guidance. The 15–30 minutes of transfer time before a meeting is a powerful investment in your success.